AdBull Data Points
AdBull cursor ads are exceeding the results of in-text and contextual/pay-per-click ad programs.
In one campaign for a website publisher in the Online Entertainment arena (spanning a 14 day period); using AdBull cursor ads consistently outperformed In-Text and Contextual in both CTR* and eCPM**.
* Click-Through Rate
** Effective Cost Per Thousand Impressions (or money the publisher made per each thousand impressions)
In separate 28 day tests AdBull publishers in spaces including Consumer Goods, Genre Specific and Niche Social Community experienced well-above industry average results.
Case Studies
Evaluating the Effectiveness of the Branded Cursor - by MillwardBrown
The evidence of this report is that the Branded Cursor can really help build a brand and that's great news for advertisers. As a key brand-building component, this innovative new tool for advertisers can markedly raise consumers' ad awareness and brand awareness. The lift in ad awareness was an almost unheard of 222%, and the lift in top-of-mind unaided brand awareness was an impressive 39%. Additionally, we found that the Branded Cursor can assist a banner in increasing overall opinion, purchase intent, and perceptions of brand.
Download Full Case Study in PDF format
Cursor Ads Significantly Increase Ad Awareness and Brand Recall Over Standard Ad Formats Alone
Findings show that the addition of the Branded Cursor increased ad awareness and brand recall by ~250%. Further, the study showed ~315% increase in ad awareness and brand recall when coupled with a Cursor Companion ad.
