Technology Overview
The patented AdBull contextual based cursor ad unit is a unique and revolutionary way for publishers to add a new and non-cannibalistic revenue stream. Similar to other contextual or pay-per-click solutions, publishers enable AdBull by signing up and pasting a simple script into the pages of their websites. AdBull then conducts a semantic page analysis to determine the context of each page and delivers a relevant ad directly to the user's cursor. As a publisher's content changes, AdBull automatically matches the most appropriate ads from its inventory of advertisers. AdBull ads are only displayed for a few seconds after a user arrives... at a time when 98% of Internet users have their eyes tied to their cursor.
With the launch of AdBull's automated advertiser interface, advertisers, like publishers stated above, now have the ability to sign up and promote their products and services on publisher sites within the AdBull network. They can do so on a cost per click (CPC) basis by placing bids on relevant keywords. The AdBull advertiser interface gives total control to the advertiser, letting them manage when and where their ads are displayed.
AdBull is very focused on the user experience and these ads are very similar to the advertising solutions available today, but served in a better way to connect with the user. Additionally, AdBull ads are frequency-capped to deliver the most valuable interaction possible for publishers, advertisers and users alike. Simply put, AdBull is user-friendly, safe and effective; with early tests indicating significantly higher click-through rates than other ad formats.
